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You can launch structured journalism projects and/or create micro-sites for specific themes.

Structured journalism

Use PROTO to store events in a database. Enable users to find trends and patterns.

Structured Journalism requires publishers to store individual events or statements (example - incidents of crime, political fact check, movie reviews, etc.) in database. Readers can then slice and dice this data to find insights and patterns.

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Create micro-sites

Use Proto to launch verticals around themes with aggregation, curation and originals.

This will allow you to build a body of work (and thus credibility) around specific themes that your readers care about. Publishers are using Verticals as a sandbox environment to try out new themes.

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